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WEBTOON™ Cookie Policy

Last Modified : June 11, 2024


Cookies are small text files that are placed on your computer and devices by us when you use our application or visit our website and application. They are widely used in order to make the application and our website/application work, or work more efficiently, as well as to provide us with more information.

WEBTOON uses cookies and other technologies (such as web storage) (collectively referred to as “cookies”) necessary for authentication and security purposes. We also use cookies to provide personalized content and to improve our services based on how you use such services, which may collect your personal information over time and across different websites. WEBTOON uses cookies in accordance with your “Cookie Settings”. You can change your setting to disallow certain types of cookies. However, blocking the use of certain cookies may affect your overall experience with the site and service provided by WEBTOON.

In any event, cookies will not be set for more than 12 months.

1.1 Cookies set by us

The table below explains the types of cookies we use and why.

Cookies set by us
Category of cookies Details & Purposes
Functional Cookies Basic operational cookies
Cookies strictly necessary (i) in order for us to provide you with the services explicitly requested by you; and (ii) to enable you to move around the website / application and use their related features.
(Retention period of 12months)
Preferences cookies
to remember your browser and languages preferences.
(Retention period of 12months)
Personalized cookies
to allow us to personalize our services with content more relevant, stories and suggestions based on your behavior on the website and application.
(Retention period of 12months)
Security cookies
to increase the security of the service and to detect repeated failed login or similar mechanisms designed to protect you from abuse.
(Retention period of 12months)
1.2 Third Party Cookies

The table below explains the types of cookies set by third parties and why:

Third parties cookies
Category of cookies Details & Purposes
Analytical and Performance Cookies Google analytics & Firebase will collect your IP address and your usage information (how often, which pages) of our website and application to allow us to imporve our services and contents. For more information about how Google uses information from sites and apps that use their services, please visit

Appsflyer helps us to measure and analyze the effectiveness of our marketing campaigns, certain events, and actions within our services, while also providing opportunities for performance improvement.

* Data retention period is subject to each 3rd party's policy, which may also govern how the 3rd party processes the information. (Google analytics Policy, Google Firebase Policy, Appsflyer Policy)
Advertising and Marketing Cookies NBT is set to deliver advertisements, check participation, prevent redundant participation and resolve user inquiries related to Treasure Hunt. NBT is authorized to place cookies as a service provider who facilitates Treasure Hunt on behalf of us.

Doubleclick is set to analyze the effectiveness of an ad campaign in order to avoid displaying the same advertisements to the same user. You may be able to opt-out of the use of these cookies through Google’s Ads Settings or Ads Settings for mobile apps. You can also opt-out from Google Analytics on the web by visiting

Facebook, Twitter, Snapchat, Bing, Pinterest, TikTok, InMobi, Digital Turbine, Mintegral, ironSource, BidMachine and/or Teads are set for the purpose of delivering advertisements and measure their performance to be able to display advertisements tailored to your activity and usage of the website and application. You may be able to opt-out of the use of these cookies through the cookie settings page available [here].

* Data retention period is subject to each 3rd party's policy, which may also govern how the 3rd party processes the information. (Facebook Policy, Twitter Policy, Snapchat Policy, Bing Policy, Pinterest Policy, TikTok Policy, InMobi Policy, Digital Turbine Policy, Mintegral Policy, ironSource Policy, BidMachine Policy, Teads Policy)

Where applicable, you may exercise your opt-out choices on the Network Advertising Initiative (NAI) website, or on the Digital Advertising Alliance’s (DAA) website. On your mobile device, you may enable the Limit Ad Tracking setting in your iOS phone’s settings, or the Opt-Out of Ads Personalization setting in your Android phone’s settings.

1.3 Social networks cookies

Cookies that are set by the following social networks are intended to allow you to facilitate the sharing of content and to improve your experience.

Facebook, Reddit, Tumblr, Twitter, LINE, Instagram, Whatsapp.

* The social networks provided on WEBTOON may vary by language.