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Warning! Simple But Not Easy contains both themes and motifs of non-Aristotelian thought. Before I begin to do this I want to forewarn you that sometimes I am ashamed of lecturing. Yes, ashamed. The reason is that it is all so idiotically simple . . . Simple but not easy. I want to forewarn you that it has to be taken very seriously if you want to get the benefit. I want to deliver results. -Alfred Korzybski Olivet College Lectures 1937